Our hosts are virtual. Our facts are not.
Plain answers about how Sold On Air uses AI.
Are the hosts real people?
No. Sienna Vale, Marcus Lane, Amara Quinn and Theo Brooks are virtual presenters — AI-generated characters created for Sold On Air. They do not depict or impersonate real people, and we do not use any real person's cloned voice. Every show page, host page and program carries this disclosure.
Why use virtual hosts?
They let us produce consistent, recurring shows without a studio schedule, and give each format a familiar face. Each host has a locked identity — look, voice, wardrobe and specialty — that only changes as a new, approved version, so the character you get to know stays the same from episode to episode.
What our hosts will never do
- Claim to own, use, love or have personally benefited from a product.
- Invent a testimonial, a result, a rating or a review.
- State a fact that is not in the product's approved record.
- Give medical, legal or financial advice, or present themselves as experts with credentials they do not have.
- Create false urgency or scarcity.
Where else is AI used?
AI may help produce environments, lighting, framing and pacing, and some presentation images. It may never decide what a product is or does. Where AI cannot faithfully show the real product, we use verified photography or real footage instead, and AI-assisted product images are labelled as such on product pages.
Is anything live?
Not today. All Sold On Air programs are prerecorded, and they are labelled that way. If we ever stream live, it will be clearly marked as live — and only then.
Read the full rules in our product standards, or ask us a question.