A network first. A store second.
Sold On Air is a modern take on the television shopping network: entertainment that introduces products, hosts who demonstrate them honestly, and a store you can trust when you decide to buy.
What we're building
Traditional shopping television relies on expensive studios, fixed broadcast schedules and presenters reading whatever they are handed. We are building something different: recurring shows with distinct formats, presented by a small cast of virtual hosts, produced from verified product records rather than from a sales script.
Entertainment is how you meet a product. Demonstration is how you understand it. And the product page is where every fact the host mentioned is written down, with the current price and who ships it.
Product truth comes first
Every product goes through the same path before it can appear: a real sample is tested, each feature and specification is approved against its source, and compliance, inventory and fulfillment are confirmed. Our hosts can only say what that record supports. AI may help with presentation — lighting, sets, pacing — but it may never invent a feature, a result, a certification or a claim. Read our product standards.
Our hosts are virtual, and we say so
Sienna, Marcus, Amara and Theo are AI-generated characters with consistent looks, voices and specialties. They are not real people and never pretend to be — they don't claim to own, use or have personally benefited from anything they present. How we use AI.
For brands and makers
If you make something that works better when people can see it in action, we want to hear from you. Applying is free. Submit your product.
Where we are today
We are in pre-launch. Our first shows are in production and our first products are in review, so you won't find anything to buy yet — and we won't pretend otherwise. Get premiere alerts to hear when we go on air.